Ground Studio Landscape Architecture

during my time at Ground Studio, I helped the branding transition to a new company name and oversaw the newsletters, socials, and more.

Ground Studio Landscape managed its Instagram account from a single employee’s phone. Despite being centrally located in downtown Monterey, said employee worked remote from Vancouver and thus the account had not been updated in over a year.

I created a posting schedule, hashtag strategy, and set up Hootsuite scheduling software (at the time best practice) and within a short time doubled follower count. As I followed other ventures, the associate who took over my role still follows the pillars of my initial strategy for the firm.

Ground Studio Landscape firm owner Bernard Trainor’s artworks in a booklet design layout.
The ethos of their design work flowed through print media, social media, and garden design.

Linda Arceo Music & Yes! Media

Linda Arceo and her band were the primary focus of my social media content creation with Yes! Media.

Our team kept a cohesive website, social media, and fan club to promote Linda Arceo. Making sure the calendar and performance dates and times were accurate, accessible, and stylish within the branding was very important.

Being a local musician, understanding Monterey County and its unique marketing demographics was key to a great newsletter and SEO strategy. Many of Linda Arceo’s fans are not of the “digital generation” and therefore clear communication and maintenance of that communication kept the seats packed for each concert.

Art Business Instagram

working on a doodle pattern that will be a mix and match unisex workout/casual set... hoodie or sweatshirt to pair with leggings or shorts or joggers!

#appareldesign #illustration #art #artistsoninstagram #fallfashion #kawaiicore #healthgoth #casual

Digital oil pastel drawing. Something like a musing about raging inner fire.

Western Snowy Plovers are my city's official shorebird. Wear some art and show support while spreading awareness of these threatened little guys.

The history of Monterey County and the exploitation of beaches in Marina, one of the historically more

comfortable, wearable art

"Your mental health matters" and that's unconditional.

I have many colors available for this unisex design, sized XS - 6X.

"Shared Dreams" was a leap and acceptance of aspects of my abstract painting style that would continue to develop to my work today.

I was interested in negative space but would revisit this with later works using black gouache.

who else agrees that mental health + potted plants/gardening go hand in hand? 🌱 🌿

let me know in the comments one simple thing that supports your mental health.
for me it's food from my family.

I didn’t want to have to make this but here we go.

When I first was forced out of my career due to disability, I found painting with both my left hand and normal right hand interchangeably to be a healing art process.
Overcoming my ableism of the past, fear of losing my dominant side and not having m

My own artist business and presence, Meheen Ruby Art, is a lifelong creative venture. I am a huge believer of artists with day jobs and therefore have purposefully not created a robust automated system of posts to go viral, instead catering to my loyal hyper-local and community global audience. My social media strategy with my own art business has been much closer to personal blogging, however I do utilize my art and design skills to make my own posts consistent to my uniquely branded aesthetic.